Privacy Policy
Last Updated: 2026
Little Jacks Pet Supplies ("we," "us," "our," or "Company") operates littlejackspetsupplies.co.uk. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, particularly our Mecca Bingo affiliate content.
Please read this Privacy Policy carefully. By accessing littlejackspetsupplies.co.uk, you acknowledge that you have read and understood this policy. If you do not agree with our policies and practices, please do not use our site.
1. Information We Collect
We collect information in the following ways:
- Personal Information: Name, email address, phone number, and postal address when you voluntarily submit contact forms or sign up for newsletters.
- Technical Information: IP address, browser type, operating system, device identifiers, and referring URLs.
- Cookies: We use cookies and similar tracking technologies to remember preferences and track affiliate activity.
- Usage Data: Pages visited, time spent on site, links clicked, and interaction patterns with our content.
- Affiliate Tracking Data: Referral sources, clicks, and conversions related to Mecca Bingo and other gambling affiliates.
2. How We Use Information
We use collected information for the following purposes:
- Analysing website performance and user behaviour through analytics services.
- Tracking affiliate commissions and referrals to Mecca Bingo and partner operators.
- Improving site functionality, content, and user experience.
- Responding to your inquiries and providing customer support.
- Sending marketing communications, newsletters, and promotional content (with your consent).
- Complying with legal obligations and protecting our legitimate business interests.
3. Cookie Policy
Our site uses the following types of cookies:
- Essential Cookies: Required for website functionality and security.
- Analytics Cookies: Track user behaviour to improve our site (e.g., Google Analytics).
- Affiliate Cookies: Monitor clicks and conversions for Mecca Bingo and partner sites.
- Marketing Cookies: Enable targeted advertising and retargeting campaigns.
You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling cookies may affect site functionality. For more information, visit www.allaboutcookies.org.
4. Third-Party Links
Our website contains links to external websites, including Mecca Bingo and other gambling operators. We are not responsible for the privacy practices or content of third-party sites. These operators maintain their own privacy policies, which may differ from ours. We recommend reviewing their privacy statements before providing personal information.
We are an affiliate partner and may earn commissions from clicks and referrals. This does not affect the price you pay.
5. Your Rights
Under UK GDPR and Data Protection Act 2018: You have the right to:
- Access your personal data held by us.
- Request correction of inaccurate data.
- Request deletion of your data (right to be forgotten), subject to legal exceptions.
- Restrict or object to processing of your data.
- Request data portability in a structured, machine-readable format.
- Withdraw consent at any time.
- Lodge a complaint with the Information Commissioner's Office (ICO).
To exercise these rights, contact us using the details below.
6. Data Retention
We retain personal information only as long as necessary for the purposes outlined in this policy, or as required by law. Generally:
- Contact form data is retained for 3 years or until you request deletion.
- Analytics and affiliate tracking data is retained for 24 months.
- Cookie data is retained according to each cookie's expiration date.
- Marketing communication preferences are retained until you unsubscribe.
7. Contact Us
If you have questions about this Privacy Policy, your rights, or our data practices, please contact us:
Email: [email protected]
We will respond to your request within 30 days (or as required by UK GDPR).
Data Controller: Little Jacks Pet Supplies, littlejackspetsupplies.co.uk